At WK Kellogg Co, we believe that doing good is always good for business. And we have stood for this since our predecessor, Kellogg Company, was founded more than 118 years ago.
We are passionate about doing our part to make nutritious foods, create social connectivity and respect natural resources. By helping people be healthier and happier through the foods we make, the way we make them and how we share that food, we have the power and potential to bring families, kids and communities together. And that can create positive change for people and the planet not just for today, but for years to come.
Through our WK Kellogg Co Feeding Happiness strategy, we will positively impact people and the planet by focusing in three areas: Make Eating Well Easy, Help Kids Be Their Best and Better Our Communities, all while respecting our responsible business fundamentals.
Make Eating Well Easy
Strong Benefits of Cereal
- Cereal eaters tend to have better overall diet quality and consume more milk, whole grains and fruit. [1]
- Cereal eaters get more calcium, iron, vitamin D and fiber in their diets, while getting no more added sugar, sodium or saturated fat than non-cereal eaters. [2]
- Families who eat cereal regularly may enjoy more time together.
- A serving of Kellogg’s cereal, milk and fruit costs <$1.00. [3]
[1] [2] National Center for Health Statistics (NCHS), NHANES Survey 2017-2018
[3] Based on the average cost of a serving of Kellogg’s cereal products with more than 4 servings per container, ¾ cup milk, and 2oz of bananas, apples or strawberries (Nielsen: 52 WE, March 25, 2024).
From Grain to Cereal
Click here to learn more about how our food is made
Helping kids be their best
We stay actively engaged in the food industry by partnering with organizations and leading initiatives to eliminate child hunger, meet school needs and uphold sustainable practices. We are committed to providing programming and support to expand school breakfast programs
